About Me
Hi, I’m Dale—Founder of CopyCulture.
Your Voice, Our Words. I’m a 23‑year‑old Aussie who transformed a vivid imagination into copy that doesn’t just sound good, it sells. What began as a flair for creative writing at school and university grew into a passion project and now fuels a full‑service copywriting agency where I partner with small‑to‑mid‑sized businesses to sharpen their message, ignite engagement, and drive real revenue.
My Story
From flipping burgers at McDonald’s to managing quotes, processing orders, and handling customer calls. Somewhere along the way, I learned this: the right words can change everything. Discovering copywriting, where data meets storytelling, was like finding home. That spark became CopyCulture: a boutique agency helping a hand-picked roster of fast-growing e-commerce brands and ambitious businesses find their true voice and supercharge their growth.
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Today
I work with only a few clients at a time, treating every word as a growth engine, tailored, authentic and impossible to swipe.
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Vision
To be the go-to partner for businesses craving honest, high-impact copy that feels like a real conversation and converts like crazy.
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Mission
Translate your brand's voice into concise, engaging copy that connects, resonates and helps you grow.
How I Work
1. Discovery & Strategy
We kick off with a 30-minute call to uncover your goals, audience, and biggest roadblocks.
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2. Voice & Tone Blueprint
I distill your personality into tone pillars, voice guidelines and signature power-words, so every sentence feels unmistakably “you.”
3. Copy Creation
From websites to emails, social posts to ad scripts, I write each piece with one goal: move your readers to act.
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4. Analyse & Refine
I dive into your core metrics, opens, clicks and conversions, to unearth what truly resonates, then sharpen your headlines, CTAs and flows until your copy delivers the growth, you’re after.
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Throughout, I keep deadlines sacred, communication transparent and revisions painless. You’ll always know what I’m working on and why.